Min Maxing

Do you want to move beyond 'clicks' and see how much money each of your marketing efforts made? Do you want to know what content is engaging users from each of your campaigns? By tagging your links in each of your campaigns, it becomes easy to answer these and other questions about your marketing efforts.

Many companies have a data warehouse that contains information gathered from sources such as game server logs and support ticketing software. By using an ETL tool such as Pentaho, it's easy to import your Google Analytics data so you can integrate it with the rest of your data warehouse.

Google Analytics recently added the ability to see how different marketing channels are contributing to conversions. This report is a great tool for quantifying the value of your traffic sources. If you customize it based on your marketing efforts, it becomes an even more powerful tool.